Lauda Launchpad  /  Early Access

Test your story idea. Build it with an audience.

Already read the IP Engine guide? This is your next step.

Launchpad helps indie creators test story ideas, shape original IP, and build audience understanding before committing to full production.

Join the Waitlist Read the free guide
No cost to join  ·  Early access opens soon
The gap this solves
What you now understand

Whether your idea has a moment worth building around

The IP Engine Test gives you a clear read: does your concept have the structure, recognition, and audience signal to justify production? A validated or promising result is your starting line. Not the finish.

Where most creators get stuck

The moment after the insight is where momentum dies

Most creators reach clarity and then do nothing. Not because they lack motivation. Because there's no system to build inside. The idea stays in a notebook. Production never starts. Launchpad is built for exactly this gap.

Real work, real results

The framework
already in production.

Every project below was developed using the same audience-first approach that Launchpad is built around.

Susie Sloth
Children's IP
IP Development / Animation
Susie Sloth

A story-led children's IP that helps kids learn to breathe, calm down, and regulate their emotions through short, science-backed experiences.

Format
Strategy + Production
Animation Strategy / Format
Format

A project shaped through strategic thinking around audience, format, and long-term potential, not just animation as a one-off deliverable.

The IP Engine Test
Creator Education
Lauda Original / Free Guide
The IP Engine Test

Lauda's original validation framework for story ideas, turned into a free guide for indie creators and the foundation Launchpad is built on.

What Launchpad is

Not a course.
Not a community.
A structured place to develop original IP.

Launchpad is where the IP Engine framework becomes real practice: against a real idea, with a real audience, alongside other creators who are building in the same stage as you.

01
A testing ground for your story idea

Run your concept past real audiences before committing to production. Get signal, not silence. Know whether the moment lands before you spend months animating it.

Audience Validation
02
Development partners, not an audience

Work alongside other animators, filmmakers, and IP builders in the same stage. Collaborate with people who have production skin in the game, not just observers.

Creative Collaboration
03
Iteration infrastructure

Track what lands. Map audience responses. Develop your characters and format across small, informed moves, not one high-stakes launch you can't take back.

IP Development
Who it's for

Launchpad is for creators who have an idea worth developing.

This isn't a place for early-stage uncertainty. It's for creators who ran the test, got a result they believe in, and are ready to build with it. You know what the work is. You need the infrastructure to do it properly.

  • You've run (or are ready to run) the IP Engine Test on a real idea
  • You're building original IP: a character, a world, a format
  • You want to develop publicly, not in isolation
  • You're thinking about audience before production, not after
  • You're an indie creator, animator, filmmaker, or storyteller
Not the right fit

If you're looking for hired production or client work, that's a different conversation. See Lauda studio services →

Built from real project work
"Lauda didn't treat the Susie Sloth animation as a one-off deliverable. They approached it as the start of something, asking who the audience was, what they'd share, what would make them come back."
Charlotte Marsh, Author & Creative Partner, Susie Sloth
"We came to Lauda expecting great animation, but what we got was a much deeper rethink of the project. They pushed us to consider audience, format, and longevity before a single frame was made, which fundamentally shaped how the work now lives beyond delivery."
Simran Witham, Producer, Format

This is the thinking Launchpad is built from.

Lauda has been applying audience-first IP development through the studio for years. Launchpad makes the same approach available to independent creators, outside of a full studio engagement.

Development before production. Audience signal before budget commitment. Small, informed moves before the big swing.

"I built Launchpad because I saw too many strong ideas die in the same place: between concept and confidence. Creators were either stuck developing forever or jumping into production without proof. Even when something worked, there was no system to sustain it. Launchpad is how we change that: bringing studio-level validation, audience thinking, and development systems to creators before it's too late."

Blake Ugo
B
Blake Ugo
Founder, Lauda · Manchester
Not sure if you're ready?

Start with the free guide.

Validate Before You Animate: The IP Engine Test walks you through the full framework, how moments work, what makes an idea worth developing, and how to test before you commit. Free download, no signup required.

Download Free Guide
Early Access / Launchpad Waitlist

Get early access
to Launchpad.

Early access members get first entry, direct input into platform development, and priority onboarding at launch. No spam. Just a confirmation and updates when access opens.

No cost to join  ·  Your concept stays yours  ·  No newsletter unless you ask

You're on the list.

We'll be in touch when early access opens. Keep building in the meantime. That's the work that matters.

Need production support on a specific project?

Lauda's studio team works with creators and organisations who need bespoke animation strategy and production. That's a separate track from Launchpad.

See Studio Services